Love him or hate him, Guy Fieri is a face everyone recognizes. Guy is a class act. From blend-tasting to artwork approvals, he had a hand in every aspect of this product creation. After completion, he recorded a shout out to everyone who worked on this project.
In creating the packaging, there were a few other products on the market that we could reference, but Guy’s team gave us carte blanche on the design. The final product is a collage of illustrations and colours that mesh with the established Guy Fieri personality. The Flavortown Roasts banner was hand lettered by Marlene Silveira and the blend illustrations were done by Guy’s tattoo artist Joe Leonard.
Single Cup Coffee / Knuckle Sandwich LLC